Sales and Marketing Course in Dubai
This sales and marketing course in Dubai teaches how to find customers, present an offer, handle objections and keep accounts.
About the Sales and Marketing course in Dubai

This sales and marketing course in Dubai teaches how to find customers, present an offer, handle objections and keep accounts. It suits sales executives, business development staff and small business owners working in the UAE's competitive, multi-nationality market.
Sales and marketing covers finding customers, presenting an offer, handling objections and closing and keeping accounts. Marketing creates interest in a product, while sales turns that interest into orders and long-term relationships.
Our Sales and Marketing training in Dubai is a 40 hours program available online, offline and hybrid, with batches on weekend and weekdays near Deira Clocktower. It suits HR staff, administrators, coordinators and managers who want to work more effectively in an office role. The emphasis is on doing the work, with a trainer beside you to correct mistakes as they happen. Learners often pair it with Document Controller or Business Administration. Classroom learners come to Mabrooka Building 04 on Al Muraqqabat Road, a short walk from Al Rigga Metro Exit 2, and online learners follow the same syllabus live. You can compare every option under HR & Management courses. Ask a training advisor for the full module list, current fee and next start date.
Watch: training at Solve Tech
Why Solve Tech
- Trainers from the fieldEngineers with design, contracting and facilities experience.
- Project-based learningYou complete the work yourself and your trainer reviews it.
- Flexible batchesWeekday, evening and weekend, in class or live online.
- KHDA-permitted instituteCourse completion certificate, with KHDA attestation for eligible courses.
- Central Deira locationNear Deira Clocktower and Al Rigga Metro Station, Exit 2.
- Honest course adviceAn advisor matches the course to your background.
What You Learn in the Sales and Marketing Course in Dubai
- Define target customers and buyer needs
- Build a simple marketing plan
- Prospect and qualify leads
- Structure a persuasive sales presentation
- Respond to objections calmly
- Negotiate price and terms
- Follow up and keep accounts active
- Track leads and results in a CRM or spreadsheet
Who Should Take the Sales and Marketing Course
- Sales executives and business development staff
- Marketing assistants and coordinators
- Small business owners and start-up founders
- Fresh graduates targeting sales roles
- Professionals changing to a customer-facing career
Tools Covered in the Sales and Marketing Course
- Sales funnel model
- SWOT analysis
- Customer personas
- Role plays
- Microsoft Excel
- CRM tracking templates
Benefits of the Sales and Marketing Training Course
- Helps you approach customers from many backgrounds in the UAE
- Builds a repeatable method for pitching and following up
- Improves confidence in price discussions
- Gives small businesses a basic marketing plan
- Supports roles in sales, retail and business development
Sales and Marketing Course Outline
Module 1: Sales and Marketing Foundations
- Marketing mix
- Sales process stages
- Customer buying behaviour
Module 2: Market and Customer Research
- Target market selection
- Customer personas
- Competitor review
Module 3: Prospecting and Lead Generation
- Finding and qualifying leads
- Cold calls and messages
- Networking and referrals
Module 4: Presenting and Handling Objections
- Needs-based questioning
- Presenting benefits
- Objection handling methods
Module 5: Negotiation and Closing
- Pricing discussions
- Closing techniques
- Order follow-through
Module 6: Account Care and Final Pitch
- Customer retention
- Tracking results
- Role-play sales pitch
Guides to read before you enrol

Certificate
You receive a Solve Tech course completion certificate after the course and its assessment. KHDA-attested certificates are available for eligible courses. How our certificates work
Related HR & Management courses
View allFAQ About Sales and Marketing Courses
How long is the Sales and Marketing course?
The Sales and Marketing course is 40 Hours.
Who should take the Sales and Marketing course?
Sales executives and business development staff; Marketing assistants and coordinators; Small business owners and start-up founders; Fresh graduates targeting sales roles; Professionals changing to a customer-facing career.
Which tools are covered in the Sales and Marketing course?
Sales funnel model, SWOT analysis, Customer personas, Role plays, Microsoft Excel, CRM tracking templates.
Will I practise real sales conversations?
Yes. Role plays are a regular part of the sessions, with feedback on questions, tone and objection handling.
Does the course cover digital marketing tools?
It covers marketing principles and basic channels. It does not replace a specialist digital marketing course.
Is the Sales and Marketing course available online?
Delivery modes for this course: Online, Offline, Hybrid. Ask an advisor for the next batch in the mode you prefer.
Can I attend on weekends?
This course runs on: Weekend & Weekdays.
Where is the Sales and Marketing course held in Dubai?
At Solve Tech Training Institute, Office M09, Mabrooka Building 04, Al Muraqqabat Road, near Deira Clocktower. The nearest metro is Al Rigga Station, Exit 2.
What is the fee?
Fees depend on the format and batch. Send an enquiry to receive the current fee.
About Solve Tech Training Institute
Solve Tech Training Institute is a KHDA-permitted technical and occupational skills training centre in Deira, Dubai. We teach engineering, technical and professional courses in the classroom, live online and on site for companies, with trainers who work in the fields they teach. This page is published by the Solve Tech training team and was last updated in October 2026.
About usAccreditation and certificatesPhotos of our labsContact and map
Al Muraqqabat Road, near Deira Clocktower
Dubai, UAE
+971 50 691 4688